Transformation of Provo Towne Centre Progresses with Opening of Retail Tenant Target

Brixton Capital Remodeled Former Dillard’s Building as Anchor Space for Retail Tenant Target


On April 14, retail tenant Target will celebrate the opening of a new store at Provo Towne Centre. Brixton Capital (“Brixton”), the privately held real estate investment company remodeling Provo Towne Centre, announced early last year that retail tenant Target would occupy 135,000 square feet of the former Dillard’s building.


“Target is a terrific anchor for what will be a totally reimagined Provo Towne Centre,” said Brixton Capital’s Vice President of Development Justin Long. “This much-anticipated opening means Provo residents won’t have to travel to Orem for a comprehensive Target shopping experience.”


The Provo Towne Centre location is Target’s first full-size store in Provo. It will offer a CVS Pharmacy, Starbucks, ULTA Beauty, Target Optical and an adult beverage department.


“Economic Vibrancy is one of Provo City’s four foundational pillars. As such, we have invested heavily in and are committed to the ongoing success of Provo Towne Centre,” said Provo Mayor Michelle Kaufusi. “We see the addition of this new full-service Target, with a much-needed grocery component, as an essential part to Provo’s economic health and a first step towards the revitalization of this critical retail center. We look forward to the growing success of Target in Provo.”

Greeley, Colorado-based Roche Constructors was the general contractor for Target, while Big-D Construction Mountain West was the general contractor for Provo Towne Centre.